Our editorial principles
Our job is to be accurate, clear, and useful — in that order. Every guide is built to reflect current clinical evidence, written for patients rather than professionals, and honest about uncertainty. When evidence is mixed, we present the range rather than cherry-picking a single number.
How we research
We build content from primary and authoritative sources: peer-reviewed studies (via PubMed), systematic reviews, and clinical guidelines from bodies such as ESHRE, ASRM, the WHO, and ICMR. Where India-specific data exists, we prioritise it. We avoid non-authoritative sources and never base medical claims on marketing material.
Written, then medically reviewed
Guides are drafted by our editorial team and then reviewed by a qualified reproductive specialist for clinical accuracy before publication. Each guide displays its author and medical reviewer along with the review date. The full workflow is described in our Medical Review Process.
Keeping content current
Fertility medicine changes, so our guides are living documents. We review content on an ongoing cycle and whenever significant new evidence or guideline changes appear. Each page shows its last-reviewed and last-updated dates so you always know how current it is.
Independence and corrections
Editorial content is kept independent of commercial interests. We do not accept payment for coverage or placement, and any relevant commercial relationship is disclosed. If you find an error, email editorial@ferti.health; we correct confirmed errors promptly and note material changes.